Leadership Team
The people building the future of life insurance
Sarah Chen
CEO & Co-Founder
Former VP at Prudential Financial with 15 years in insurance innovation. Sarah built LifePlansDirect after experiencing firsthand how broken the traditional insurance buying process was for her own family.
Michael Torres
CTO & Co-Founder
Previously led engineering at two insurtech unicorns. Michael architected LifePlansDirect's proprietary instant-underwriting engine that delivers decisions in under 60 seconds.
Rachel Kim
Chief Insurance Officer
An actuary with 20+ years at AIG and MetLife. Rachel oversees all carrier relationships and policy standards, ensuring LifePlansDirect customers always get fair rates and reliable coverage.
David Park
Chief Financial Officer
Former CFO of a publicly traded fintech company. David manages LifePlansDirect's financial operations and investor relationships as the company scales toward an IPO.
Amanda Johnson
Chief Marketing Officer
Built iconic insurance brands at Lemonade and Ethos before joining LifePlansDirect. Amanda leads the team making life insurance feel approachable, relatable, and human.
James Williams
Chief Operations Officer
A veteran operations leader with experience scaling teams at two Fortune 500 insurers. James ensures every customer touchpoint exceeds expectations from quote to claim.